Authorized Reseller: Stuart Nagel
Possibilities are Endless
BehaviorKey  attributes combined with predictive models

Helping you understand what drives buying decisions

Whether you’re marketing golf equipment or computers, kitchen appliances or commodities, success means delivering the right offer to the right audience. For that, you need to know your prospects — their interests, activities and lifestyles. You need BehaviorKey, today’s leading consumer database with approximately 40 million households. BehaviorKey includes responsive consumers who have completed surveys on their leisure activities, brand preferences, computer ownership, occupations, ailments, diet and fitness, financial products, reading preferences and more.

ListReserve updates BehaviorKey monthly to provide larger quantities of the most relevant self-reported information on the market today. We use a variety of distribution channels, including printed surveys delivered via direct mail as well as phone and online surveys.

Total count: 40 million approx.
Base name Address and phone: $70/M
BehaviorKey Database: $25.00/M
Total base: $95.00/M

Source
Self-reported survey
data combined with
industry-leading
analytics
Select charges Additional select
Demographics
 Price
    Age $10.00/M
    Dwelling type $2.50/M
    Education $6.00/M
    Gender $2.50/M
    Homeowner/Renter $10.00/M
    Income $5.00/M
    Married/Single $2.50/M
    GEOFluent $10.00/M
    Occupation
        Detail $10.00/M
        Group $5.00/M
Presence of children 0–18 $15.00/M
Children by age range $15.00/M*
Children by age, month, day
or year of birth		 $20.00/M*
Presence of child by gender $2.50/M
Number of children $15.00/M
*Additional charge 0- to 3-year-old selection $60.00/M
Geographic (census tract/block group,county, CBSA, SCF, state, ZIP) $2.50/M
Hot line names Price
 Price
30-day $10.00/M
StormDialer Price
 Additional selects
Voice Broadcast $50.00/M
Survey $75.00/M
Answer Transfer $75.00/M
BehaviorKey categories Select charge
Activities and interests $27.50/M
Ailments $112.50/M
Medications $137.50/M
Consumer packaged goods $162.50/M
Contributors and memberships $27.50/M
Computers and electronics $37.50/M
Financial 37.50/M
Plan to/Life events will occur $62.50/M
Smoker and tobacco related Call for pricing
Vehicle $87.50/M
Visual impairments $62.50/M
$2.50/M

BehaviorKey Elements
Activities and Interests — $27.50/M select charge 1
Ailments — $112.50/M select charge 2
Medications — $137.50/M select charge 3
Consumer packaged goods — $162.50/M select charge 4
Computer and electronics — $37.50/M select charge 5
Contributors and memberships — $27.50/M select charge 6
Financial — $37.50/M select charge 7
Plan to/Lifestyle events will occur — $62.50/M select charge 8
Smokers — Call for pricing 9

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