Authorized Reseller: Stuart Nagel
Possibilities are Endless
Packages
BehaviorKey  Household Indicators and Propensities
BehaviorKey attributes combined with predictive models

BehaviorKey Household Indicators groups similar self-reported elements into slightly broader categories that illustrate consumer interests such as cultural arts, reading or pets or identify those who purchase online or by telephone, plus many more. BehaviorKey Household Indicators combined with BehaviorKey Propensities allows marketers to expand the mailable universe to maximize coverage for the most popular lifestyle, leisure and product interest categories. BehaviorKey Propensities are created with sophisticated analytical models based solely on self-reported data. We supplement the self-reported information to predict households that are likely to exhibit the same behaviors to maximize coverage and response.

Total count: 40 million approx.
Base name Address and phone: $70/M
 BehaviorKey Database: $25.00/M
Total base: $95.00/M
 Source
Self-reported survey data combined with industry-leading analytics
Hot line names Price
 Price
30-day $10.00/M
StormDialer Price
 Additional selects
Voice Broadcast $50.00/M
Survey $75.00/M
Answer Transfer $75.00/M
BehaviorKey categories Select charge
Activities and interests $27.50/M
Ailments $112.50/M
Medications $137.50/M
Consumer packaged goods $162.50/M
Contributors and memberships $27.50/M
Computers and electronics $37.50/M
Financial 37.50/M
Plan to/Life events will occur $62.50/M
Smoker and tobacco related Call for pricing
Vehicle $87.50/M
Visual impairments $62.50/M
Select charges Additional select
Demographics
 Price
    Age $10.00/M
    Dwelling type $2.50/M
    Education $6.00/M
    Gender $2.50/M
    Homeowner/Renter $10.00/M
    Income $5.00/M
    Married/Single $2.50/M
    GEOFluent $10.00/M
    Occupation
        Detail $10.00/M
        Group $5.00/M
Presence of children 0–18 $15.00/M
Children by age range $15.00/M*
Children by age, month, day
or year of birth		 $20.00/M*
Presence of child by gender $2.50/M
Number of children $15.00/M
*Additional charge 0- to 3-year-old selection $60.00/M
Geographic (census tract/block group,county, CBSA, SCF, state, ZIP) $2.50/M
Ailments and medications
Contact lens wearers $52.50/M
Prescription drug users $127.50/M
Contributors and memberships
Donate to charities $17.50/M
Donate to environmental causes $17.50/M
Electronics, appliances and communication
Cell phone $17.50/M
Home entertainment/TV/video $17.50/M
Interest in video/DVD $17.50/M
Kitchen aids/Small appliance $17.50/M
Communication/Connectivity $27.50/M
Financial investments and credit cards
Invest in mutual funds/annuities $27.50/M
Presence of premium card $27.50/M†
Investor $27.50/M
Health and fitness
Healthy living $17.50/M
Interest in fitness $17.50/M
Personal care/Beauty care $17.50/M
Self-improvement $17.50/M
Weight conscious $17.50/M
Hobbies, interests and other
Astrology/Psychic reading $17.50/M
Collectors $17.50/M
Do-it-yourselfer $17.50/M
Home decorating/furnishing $17.50/M
Interest in automotive $17.50/M
Interest in boating $17.50/M
Interest in crafts $17.50/M
Interest in cultural arts $17.50/M
Interest in gardening $17.50/M
Interest in photography $17.50/M
Interest in politics $17.50/M
Interest in reading $17.50/M
Interest in religion $17.50/M
Interest in volunteering $17.50/M
Presence of auto $77.50/M
Sweepstakes/Gambling $17.50/M
Lifestyles and languages
Grandparent $17.50/M
Members of military and government offices
Active military $17.50/M
Inactive military $17.50/M
Music
Christian music $17.50/M
Classical/Opera/Big band music $17.50/M
Country music $17.50/M
Interest in music $17.50/M
Oldies music $17.50/M
Pets $17.50/M
Cat enthusiast $17.50/M
Dog enthusiast $17.50/M
Pet enthusiast $17.50/M
Shopping methods/interests
Children/Parenting products $17.50/M
Interest in clothing $17.50/M
Mail-order buyer music/video $17.50/M
Mail-order buyer book/magazine $17.50/M
Mail-order buyer clothing/shoes $17.50/M
Mail-order buyer gardening $17.50/M
Mail-order buyer jewelry/cosmetic $17.50/M
Mail-order buyer gift $17.50/M
Mail-order buyer insurance/finance $17.50/M
Mail-order multibuyer $17.50/M
Purchased by phone $17.50/M†
Purchased through the mail $17.50/M
Purchased online $17.50/M
Purchased via television $17.50/M†
Sports
Interest in golf $17.50/M
Interest in outdoors $17.50/M
Interest in skiing $17.50/M
Interest in sports $17.50/M
Interest in tennis $17.50/M
Travel
Cruise enthusiasts $17.50/M
Interest in domestic travel $17.50/M
Interest in foreign travel $17.50/M
Interest in travel $17.50/M

BehaviorKey Elements
Activities and Interests — $27.50/M select charge 1
Ailments — $112.50/M select charge 2
Medications — $137.50/M select charge 3
Consumer packaged goods — $162.50/M select charge 4
Computer and electronics — $37.50/M select charge 5
Contributors and memberships — $27.50/M select charge 6
Financial — $37.50/M select charge 7
Plan to/Lifestyle events will occur — $62.50/M select charge 8
Smokers — Call for pricing 9

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