This file includes records on approximately 250 million consumers in 120 million living units nationwide. You can demographically segment any portion of the list to reach the best prospects for your products or services. Target people by exact age, gender, estimated income, marital status, dwelling type, families with children, telephone numbers and a variety of other selections. The vast quantity of names on this database and its varied selection capabilities make this one of the largest and most flexible lists on the market today.

Mature consumers Today’s mature market is a fast-growing segment of our society. Our consumer database includes nearly 70 million consumers age 50 and over.
• 50 to 54 — more than 20 million
• 55 to 59 — more than 14 million
• 60+ — more than 33 million
Mature consumers are great prospects for travel opportunities, health and vision care services, insurance and investment offers. These active Americans often have the time and income to support humanitarian and fundraising causes. Remember, too, that mature Americans with grandchildren are excellent prospects for children’s products. An often hidden segment of the mature market is elderly parents living with their children. Caretakers of elderly parents comprise an expanded market segment for items targeting older Americans. Target higher-income living units with elderly parents for cooking, housecleaning and lawn-care services.

Test these popular consumer market segments:
• Home based Business
• Active Seniors
• Elderly parents living with their children
• Affluent living units
• Hispanic living units
• Homeowners
• Married with children
• Young adults living at home