The birth of a child, particularly the first child, is a major life-stage event. It’s an event that triggers a wave of consumer purchases ranging from diapers, clothing, food and insurance to homes,

furnishings, cars, appliances and more.

As a market segment, these families are prime candidates for not only a full range of baby products, but also daycare, home entertainment, photography, recreation and catalog offers —

virtually any product or service that promises the family a better way of life.

No other life cycle list offers the accuracy, costefficiency or selections of our New Parents database — including the option of defining markets at either the expectant stage or after delivery.

Compiled from more than 50 principal sources and updated at the rate of about 87,000 new names weekly, ListReserve’s New Parents database can turn today’s baby boomlet into a veritable sales boom for your business.

Consider this:

• Almost one out of every two births today is a first birth, creating enormous marketing opportunities

• Most first-birth families are also two-career families — working moms and dads with large, disposable incomes and no brand loyalties where child-care products are concerned

ListReserve’s New Parents database defines the market at either the expectant stage or after delivery. Prenatal records include households with mothers in the third or later month of pregnancy. Postnatal records include families with children from 0 to 36 months old.

Weekly hotline available!

Weekly updates ensure that your direct-marketing effort is a success.

Prior to receiving list orders, mailers must submit a sample mail piece or telemarketing script to ListReserve for approval.

Your offer should be easy to read and understand. The street address and/or phone number of the marketer should be present in all offers. When targeting using sensitive information such as

presence of children, we recommend using language that does not reveal specific selection criteria or imply individual knowledge of the recipient. Your account executive and sales support team can provide additional guidance on appropriate language for your particular offer.